Trinity Hunt Launches Digital CX Services Platform with Investments in Craft and Verndale

DALLAS (Feb 4, 2025) — Trinity Hunt Partners, a growth-oriented private equity firm, is pleased to announce majority investments in two companies, Craft and Verndale, establishing a full-service digital customer experience (CX) services platform. The platform will focus on cultivating exceptional customer experiences through tailored digital solutions.

Craft, founded in 2016, provides research, strategy, and design for digital products and experiences for both B2B and B2C customers, with deep expertise in digital product design and innovation. Verndale, founded in 1998, is a digital experience and technology services agency specializing in strategy, technology implementation, digital transformation, and managed services.

"Craft and Verndale share strong alignment in our client-first philosophies and collaborative cultures, built on a shared commitment to innovation and results-driven partnerships, both of which are also mirrored by Trinity Hunt’s team," shared Craft Partner Jeremy Merle. "By combining our market-leading services and expertise to deliver impactful solutions, we can bring even more powerful digital experiences to fruition.”

“This partnership is exciting due to the deep expertise in marketing, technology, and business services, paired with the complementary service offerings Craft provides,” extended Verndale CEO Chris Pisapia. “This partnership marks a significant milestone in shaping our future ambitions to create great outcomes for our clients and people.”

The digital experience industry should benefit from strong tailwinds driven by the increasing importance of differentiating digital touchpoints for customer acquisition and engagement. The platform plans to expand its capabilities through a combination of organic growth initiatives and strategic M&A.

“We have been working to build a platform at the intersection of technology and marketing services in this growing and highly fragmented industry for several years,” said Trinity Hunt Partner George Morgan. “We are impressed by both companies’ emphasis on culture, growth, and customer experience, making this partnership a natural fit for Trinity Hunt. We will work alongside the exceptional Craft and Verndale management teams as we continue to develop this industry-leading digital experience platform.”

Clearsight Advisors, Inc. served as the exclusive financial advisor to Verndale. Terms were not disclosed.

Trinity Hunt is actively seeking opportunities to expand its platform with like-minded partner companies in the digital experience services industry. For more information, please visit www.trinityhunt.com/contact.

ABOUT TRINITY HUNT PARTNERS

Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. Trinity Hunt was ranked eighth amongst all firms in North America on HEC-Dow Jones’ most recent Top Small-Cap Buyout Firms List (2023), which ranks firms based on their performance for investors across funds raised over a 10-year period[1]. For more information, visit www.trinityhunt.com.

ABOUT CRAFT

Craft is a digital product design firm specializing in user research, design, and strategy for B2B and B2C companies. The company delivers tailored solutions that enhance engagement, optimize digital touchpoints, and drive business growth. Craft combines innovation and deep industry expertise to create seamless, impactful digital experiences for its customers. For more information, visit www.madebycraft.co.

ABOUT VERNDALE

Verndale is a full-service digital experience and technology agency that helps brands create better customer experiences. From strategy to implementation, Verndale partners with leading technology platforms to design and build digital solutions that improve customer engagement and drive business growth. For more information, visit www.verndale.com.

[1]Revealed: The top 20 global small-cap private equity firms; Trinity Hunt Partners was ranked 8th amongst all firms in North America on the most recent HEC-Dow Jones Top Small-Cap Buyout Firms List (2023), which ranked firms based on their performance across funds raised over a 10-year period between 2010 and 2019. The list was published on April 8, 2024. In total, performance data was analyzed across 632 PE firms through data sourced from Prequin, a third-party database neither managed by nor affiliated with Trinity Hunt Partners, as well as data sourced directly to HEC/Dow Jones. Neither HEC nor Dow Jones is affiliated with Trinity Hunt Partners, nor do they invest in any investment vehicle sponsored by Trinity Hunt Partners.